Jason Wu Spreads His Love With #GreyJasonWu

By: Non Kuramoto

Instagram @GreyJasonWu

Instagram @GreyJasonWu

Spring is coming, and we’re excited for the color that will infuse back into our lives after a gloomy winter. However, this spring, Grey will be all the rage. Well, not the grey you’re thinking of (though I do appreciate a good "groutfit"), but Jason Wu’s new sister-line, Grey Jason Wu.

Named after Wu’s favorite color, the line that has been kept a secret for twelve months was revealed on his Instagram two weeks ago, with #GREYJasonWu. The line’s dedicated Instagram account @greyjasonwu has been giving us sneak peeks into what we can expect from Wu’s newest venture.

The idea to create this line came from Wu’s “desire to dress his friends, inspired by their dynamic personal style.” The sketches revealed on @greyjasonwu look: cute, simple, relaxed, yet sophisticated— and knowing Wu, the tailoring will likely be impeccable. Through Grey Jason Wu, Wu aims to create a “beautiful, season-less wardrobe that is neither too edgy or sweet,” that are sure to win the hearts of working women looking to strike that balance while still seeming effortless.

Wu, known for his interest in collaboration, has incorporated it into Grey as well. He has chosen artist Hunt Slonem as his first collaborator, turning “his famous bunnies into printed chiffon, a multi-colored jacquard and embroidery on knitwear.”

The price point of this line will also be more accessible than his namesake brand, and is expected to range from $295–$1,395. It’s a "splurge price" that we can justify—especially because we can trust Jason Wu to make sure we look as chic as we can.