Ivy Park: An Activewear line by Beyonce

By: Valerie Butler

At this point we really shouldn’t be surprised. We said Beyonce can do it all and now she has. The multi-million dollar superstar—known for her hits such as "Crazy in Love" and most recently, "Formation,"—surprised us in 2013 when she released a surprise album and seven music videos all in one night. This year, the superstar mom surprised us again with the release of her new activewear line, Ivy Park. The name Ivy Park might sound a little off to you now, but the iconic singer has a knack for coining words—let's not forget “bootylicious.”

Ivy Park is co-owned by Topshop owner Philip Green, inspired by the park where young Beyonce used to train. In the promotional video, she explains how her dad would wake her up for runs early in the morning; she would motivate herself by thinking about her dreams, her place in the world and the beauty of nature. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero.”

The line features about 200 pieces—from sports bras and leggings to body suits, jackets and socks. 

 

 

 

My first impression was that there wasn’t anything too special about Beyonce’s line. She used a great shade of blue and interesting prints, but what about it was innovative? After checking out the full collection, I see the appeal. I could easily picture Beyonce rocking the Ivy Park body suit or the cobalt blue leggings during a workout and I’m a really big fan of how the pieces are tailored to curvy women, or even the woman who wants to tailor her body to look curvy. The story behind the collection as well as the style choices work together to create a modernistic activewear line. 

 

Sources: elle.com, Refinery29, fashionista.com