American Apparel is Stepping Up its Game

By: Harshita Himatsingka

The future is an exciting place. Who knew that you could order clothes for 60 minutes or less like we do pizza. Thanks to American Apparel’s collaboration with on-demand logistics company, Postmates, we can now order sweats and have them delivered in less than an hour. This is going to take lazy to a whole new level.

Fashion label American Apparel has had a few bad months, with its CEO declaring the company's bankruptcy a few months ago and the company struggling to reap profits since 2009 because of changing consumer patterns. However, it is ready to step up its game. American Apparel has has teamed up with Postmates, an on-demand logistics provider “to offer on-demand delivery to U.S. customers looking to buy and receive basics within an hour.”

To further the company’s consumer relations, this new service will give customers the option to receive their order within 60 minutes instead of the normal shipping time of four to five days for a only $1.99 delivery fee.

The collaboration has been tried and tested in cities like San Francisco and New York City. This on-demand clothing haul delivery will will be available in 79 American Apparel stores nationwide, spanning 31 metropolitan areas. More than 50 core items for men and women are available through this service including “tees, sweatshirts, bodysuits, pants, leggings and dresses.”

Sources: www.thefashionlaw.comwww.techcrunch.comwww.yahoo.com/style/