How To: Fierce Brows Without Breaking Your Budget

By Kaela Anderson

We all know that finding the perfect brow product can be a struggle. From finding the right shade for you, to using more than one product to get the look you desire, it gets to be a bit exhausting—not to mention shopping for makeup can really break your budget.

Ranging from $5 to $30, here are some brow products that definitely won’t break your bank.

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For someone who has naturally darker eyebrows, you might not see much of a difference from brows without product, to some, for a more of a natural brow look. Everyone prefers different brow shapes and shades, so how you use the products is up to your preference!

$10 - AVON Makeup Design Palette

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First, I used this amazing AVON Makeup Design Palette, which is priced around $10 on Amazon. I used the Chocolate shade to give a richer, and fuller look to her brows. The catch for this palette is that you need to use some sort of makeup or brow brush in order to apply the product.

$24 - NARS Brow Gel

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Last but not least, for an alternative approach to typical eyebrow products, I decided to show this super affordable, super awesome way to get a natural brow look. After getting into the pits of Youtube, I discovered that a lot of celebs and beauty gurus choose to use mascara for their brows, instead of buying an extra product.

This Maybelline mascara works similarly to the NARS brow product, as it hardens after applying it, to get your brow that lasting shape it so desperately needs. Because it’s a mascara, it doesn’t fill your brows as much as an actual brow product would, but it still does that trick.

After applying the mascara, it can be a little clumpy, so I applied the Anastasia clear brow gel to even everything out. (Keep in mind that depending on the mascara you use, you won’t necessarily come into the “clump” problem, so the extra grow gel isn’t always needed.)

A product that I’m desperately waiting to get my hands on is the Boy Brow by Glossier. For someone like me who’s more into a “natural” makeup look, I’ve been told this product works wonders. Priced at $30, it’s by far the most expensive product listed, so hopefully, it’ll be worth it. For now, these products are sure to help you achieve the brows you desire, whether bold or natural.

Recommended tutorial:

The Benefits of Going Makeup-Free

By Taylor Driscoll

I can clearly remember when my obsession with makeup began. I was a sophomore in high school and a musical theater nerd—that year, I had a duet of a cover to West Side Story, which was a big role for me.

During one of the rehearsals, some girls asked the costume director questions about makeup: Should we wear foundation? What color lipstick do you think is appropriate? Probably shouldn’t go overboard with the eyeliner, right?

It was like they were speaking a foreign language.

Up until this point, I hardly acknowledged the beauty industry at all. I hadn’t snuck into my mom’s makeup bag to smear on lipstick or poke myself with eyeshadow applicators when I was younger. But after hearing the girls talk about makeup during theatre rehearsal, I was intrigued. All I knew is from what I Googled—foundation is something that goes on your face, lipstick is something to put on your lips and mascara is something that simply terrified me.



That same week, I headed to my local drugstore, venturing into the makeup aisle. This aisle was bright, colorful and overwhelming. There were shades of colors that looked almost identical but had different names; I was amazed by the shade range of pinks and reds.

That was the day was the start of my obsession with makeup and all of its trends. Fast forward five years (to present day) and my drawers are full of makeup.

My everyday beauty routine consisted of caked-on foundation and powder, and a neutral eye look with lips to match. My eyebrows were etched in with a dark brown pomade and I bronzed like no one’s business, adding some “subtle” highlight to complete the look. It was heavy, not only by the look but by the way it felt on my skin.

Eventually, my mask of makeup impacted my skin, and it was a time-consuming task to remove it all after a long day. Thankfully, I never caused breakouts with my excessive use of makeup, but I developed dry patches on my cheek and forehead that were embarrassing to look at.



I love makeup, and always will, but I didn’t want to weigh my skin down. With this realization, I made a decision: I would wear minimal makeup on weekdays for work, mostly just to hide the dark circles that were under my eyes, but once the weekend hit I would give my skin a breather. I had an awakening in the first few weeks of this semester when I finally put my plan into action.

The first thing I noticed was how much spare time I had in the mornings. Before, I would spend anywhere from 30 minutes to almost an hour and a half plastering my face with makeup—just to get a coffee with my best friend or to go to work. I could spend my time doing other things, like sleeping in or making myself breakfast before rushing out the door for work. I could do more work on the weekends, whether it be cleaning or doing laundry earlier in the day, rather than waiting.

I also noticed that I was starting to love my skin more without makeup. My mom always used to nag at me about wearing makeup, “You don't need all the junk on your face. You have pretty skin.” I had always told myself she was just saying that because I was her daughter.

Slowly, but surely I started to understand what she meant; I started to learn more about my skin and became comfortable with the unevenness and redness that came along with it. I have an angel’s kiss—a slightly red patch between the eyebrows that usually develops after birth—and I had been embarrassed about for years, always covering it with makeup. When I decided to stop wearing makeup on the weekends, I started to embrace it.



In the long term, I realized I was also spending less money on makeup. Since I used minimal makeup for work, I was no longer hitting the pan of my favorite palette, or scraping what foundation I had left from the bottle quite as frequently. I spent this money on skincare products that aided in keeping my natural skin balanced and healthy.

I found that overall, my skin started feeling more refreshed after the occasional break.

Don’t get me wrong, makeup is amazing, but taking a break for a day, a week or even a whole month is great too! Not only can you give your skin the rest it deserves, but you can also learn a lot about your skin and what it needs from you to stay as flawless without makeup as it does with it on.

Amp Up Your Routine with Acid Skincare

By Isabelle Hahn

The recent launch of Glossier’s Solution has taken over Instagram, with all your favorite influencers toting the magic benefits of the new, toner-esque product. The main ingredients? The latest trends in exfoliation: Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs).

Source :  Glossier  (via YouTube)

Source: Glossier (via YouTube)

But what are AHAs and BHAs? They aren’t your typical exfoliators because they don’t have physical elements that scrape at your skin to target dead skin cells. Instead, these acids stimulate rapid cell turnover and are widely used to treat forms of acne, clogged pores and decrease the appearance of unwanted hyperpigmentation. AHAs are also used to minimize fine lines and soften the appearance of skin, while BHAs help to balance your skin’s oil content.

Both types of acids are naturally occurring. The most common Beta Hydroxy Acid is something you probably already incorporate into your routine: Salicylic Acid. Common Alpha Hydroxy Acids include Glycolic, Lactic and Citric Acid.

While these acids have been picking up speed and popularity on the commercial market, they’ve been around since the 90s, and skin care professionals have been using them in chemical peels for ages – because they work.

These ingredients are widely used in medical practices because they offer consistent and predictable results for both aesthetic and therapeutic use. Using them with consistency is the key to glowing skin since the dead skin cell layer is constantly replenishing itself.

Turning to acids to exfoliate (instead of abrasive, physical scrubs) eliminates the potential micro-tears and irritation that physical scrubs can give your skin. Many scrubs also contain plastic microbeads, which are harmful to the environment. The industry shift to chemical ingredients makes sense, and as long as you don’t overuse acids and protect your skin with SPF, it is very unlikely that they will irritate your skin.

Serums, gels and liquid preparations containing lower pH levels (or that are more acidic than your skin) typically offer more efficacy as opposed to creams containing a higher pH level when it comes to products with AHAs/BHAs. Many professionals also agree that cleansers with AHAs and BHAs aren’t in contact with your skin long enough to make any lasting difference.

Source :  First Aid Beauty  (via Instagram)

Source: First Aid Beauty (via Instagram)


If you look closely at your favorite skin care companies, you’ll probably notice that they have their own products ranging from peels to daily cleansers containing Alpha and/or Beta Hydroxy Acids. You may not have even noticed that it was an ingredient. First Aid Beauty’s Facial Radiance Pads ($30) use AHAs to brighten the skin’s appearance, exfoliate and improve texture.






The Ordinary Peeling Solution ($7.20) is a mask that contains 30 percent AHAs and 2 percent BHAs.

Source :  The Ordinary

Source: The Ordinary

Source :  Drunk Elephant Skincare  (via Instagram)

Source: Drunk Elephant Skincare (via Instagram)



Drunk Elephant totes its T.L.C. Sukari Babyfacial ($80—completely worth it) as a cult favorite, using a potent blend of 25 percent AHAs and 2 percent BHAs for a “pro-quality” mask.

Glossier also credits the combination of AHAs and BHAs for Solution’s efficiency.




Source :  Glossier  (via Instagram)

Source: Glossier (via Instagram)

Thank you to Candace Fortson, Aesthetician at the Dermatology Center of Dallas.

Makeup Tutorial: Make Yourself Shine

By Medha Shah
Photographed by Anushka Sagar

 Hailing from California, I’ve always been preferential to the warmer months that gave my complexion a natural sparkle under the sun. However, having experienced my first harsh winter in Boston, I’ve had to deal with dull skin due to an unfortunate lack of Vitamin D. After a couple cold months I think I’ve learned how to shine again with some simple glitter looks. Here are some makeup tricks and looks to help you get back your inner glow and sparkle.

One of my favorite ways to achieve a subtle glow from the base up is with an illuminating primer. It gives your bare skin a pearlescent finish while keeping your makeup in place all day. Some of my favorites are Laura Mercier Radiance Foundation Primer ($38), Benefit Porefessional Pearl Primer ($31), and L'oreal True Match Lumi Liquid Glow Illuminator ($12).

After applying foundation, concealer, and setting any key points with a translucent powder I like to move on to the eyes. When using sparkly eyeshadows a primer like Benefit Stay Don't Stray Eyeshadow Primer ($26), is key to prevent fallout.

I usually like to use a matte neutral shade as a base for an extra boost of color.


Next, I applied a coppery golden color to my lid and use a darker brown in my crease for definition.


Don’t forget to blend! I then add a light shimmery shade in the inner corner to brighten the eye.


If you want a little more intensity, spray your brush with a setting mist and pack in some extra glitter in the center of your lid. Add some winged eyeliner and mascara to balance out the eyes.


Here are some palettes to help you achieve those glittery eyes: Anastasia Modern Renaissance Eyeshadow Palette ($42), Tarte Tartelette in Bloom Palette ($49), Physicians Formula Shimmer Strips Nude Palette ($14).

After applying a little blush comes my favorite part, highlighter! Using a fan brush, lightly dust some on your cheekbones, brow bone, and the tip of your nose. Add some to your collarbone and shoulders if you’re feeling a little extra. Try Farsali Jelly Beam Highlighter in Glazed ($40), Fenty Killawatt Freestyle Highlighter in Lightning Dust/Fire Crystal ($34), Becca Shimmering Skin Perfector Highlighter in Champagne Pop ($38), or L'oreal True Match Lumi Powder Glow Illuminator in Golden ($13).


Try out this look with different colors!


How Colourpop is Taking the Beauty World by Storm

By Maddie Casey

With their limited release on Sephora’s website back in October, Colourpop became the headline of all beauty news, and seemed to be all that anyone could talk about—beauty bloggers and common makeup-wearers alike. But this affordable makeup brand had a history long before its arrival to Sephora’s online store.

Source:  Colourpop

Source: Colourpop

Colourpop started out in 2014 in Los Angeles, California and was created by cosmetics brand, Seed Beauty. The makeup brand is marketed as being incredibly inexpensive as well as cruelty free, while still maintaining consistently high quality products. Many beauty bloggers have been raving about Colourpop since their early days, and those involved in the beauty community have been stunned by their extreme affordability and amazing quality; Colourpop products are less expensive than most brands at the drugstore, with some of their most raved about products including their Super Shock Shadows, Super Shock Highlighters, Ultra Matte Liquid Lipsticks and Lippie Stix.

This cosmetics brand has a unique system of marketing products—or at least they did, until the Sephora launch. Their target demographic is adolescent and millenial women and most of their marketing is done through social media and influencers. Why did Colourpop suddenly become talked about after its original launch, you may ask? Being spoken highly of by beauty Youtubers and bloggers is a great way of gaining traction these days, and the best way to achieve that is for companies to send their products in PR. So that’s exactly what Colourpop did.

In 2015, Colourpop gained media attention because of rumors surrounding their products and pop-culture icon, Kylie Jenner’s then-new makeup line. Since the lab that Kylie Cosmetics uses to create their products, Spatz Labs, is owned by the same company as Colourpop, rumors began to spread that Kylie’s lip kits were just repackaged Colourpop liquid lipsticks. Although Colourpop, Kylie Cosmetics and the owners of the parent company, Seed Beauty, denied these rumors and stated that Colourpop products had their own lab and were not even created in the same facility as Kylie’s, rumors persisted. This brought even more PR to Colourpop, an already social-media hyped brand, and highlighted its affordability especially as compared to other lines.



By late 2017, Colourpop already had a cult online following. However, with its release at Sephora, they officially hit the mainstream. Although their whole line is not yet available at Sephora, simply having products sold in-store is revolutionary for the brand. They are exponentially cheaper than most other brands sold at Sephora, and being on display exposes the brand to many people that their social media marketing hasn’t reached. People who have never even heard of Colourpop before can now try their products, and it’s definitely appealing when one of their single eyeshadows only costs $5!

Source:  PopSugar

Source: PopSugar

In the past few months, Colourpop has gone almost over-the-top with new releases. Within just a few weeks in the late fall, they released four eyeshadow palettes, and many people feel like they can’t keep up. The hype surrounding these releases is definitely contributing to the brand’s popularity and is a big part of the reason people just won’t stop talking about it. If, after reading this article, you’re intrigued to check Colourpop out, or you’re a longstanding fan who wants to try more, we have some good news. On January 5th, Colourpop launched 15 brand new Super Shock Single Eyeshadows. The shades are being raved about all over the internet for their vibrant colors and great pigmentation, and at $5 a (Colour) pop, they’re definitely worth checking out.

Source:  Hypebae

Source: Hypebae

Must-Have Products To Put On Your Holiday Wish List

By Maddie Casey

Stuck on what to ask for this Christmas or holiday season? Here’s a list of makeup and skincare products we’ve compiled that would be a great addition under anyone’s tree.

1. A Signature Scent

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The first item that we would put on our own list is a signature perfume scent. Everyone needs that one perfume that they put on everyday; the scent that everyone knows them by and that captures their true essence. Before you decide which scent to ask for, go to your dearest department store and try out different smells on your skin. Once you find one that you feel really captures “you,” put that on the top of your list! This year, some of our favorites are Saint from Kat Von D and You from Glossier.

2. Fenty Galaxy

This fall, Rihanna's beauty line dropped a new collection, the Galaxy collection. The collection includes lip products, eye liner and an eyeshadow palette. No matter what new item you’re looking for, anything from this collection would be a sparkling addition to your Christmas wishlist.

3. Holiday Gift Set

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Another fun item to ask for is any beauty gift set, because they are a great value and many major makeup and skincare companies come out with them this time of year. Retailers like Sephora and Ulta carry many, as well as their own, which include products from many different brands in one set. One set that we’ve had our eyes on this year is the Sephora Favorites Glow for It highlighter set, which retails for $40 and has seven deluxe-size highlighters.

4. Anastasia Prism Palette

So many new eyeshadow palettes have been released in the past few months, but one that’s been catching our attention is the new, limited-edition Anastasia Prism Palette. The Sephora website describes it as “a luxe holiday eyeshadow collection with 14 shades of universal neutrals and prismatic metallics.” The colors in the palette are truly beautiful and inspiring; this is definitely the palette you should be putting on your list this year.

5. Natasha Denona

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One great strategy for gift-asking is to choose items that would normally be a splurge to buy for yourself. A brand that is definitely out of our everyday budget is Natasha Denona. However, we always find ourselves staring at their beautiful eyeshadow palettes and other products, just wishing. This year, two items that are definitely on our wishlist are the Sunset Palette and the Chroma Crystal Top Coats, which retail for a whopping $129 and $28, respectively.

6. Luxury Skin Care

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Speaking of products that are way out of our budgets, a good way to capitalize on the gift-getting season is to ask for expensive skin care products that we really want in our regimens, but are just a little too painful to drop the cash for. You can definitely find a lot of amazing products at the drugstore, but sometimes we just need those high-ticket items to fix that one persistent skin issue that just can’t be solved. One of our holy-grail items is the T.L.C. Framboos Glycolic Night Serum from Drunk Elephant, which sells for $90 at Sephora. Ouch.

7. Face Mask

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Another skincare essential of ours are face masks. Everyone loves a good face mask, but we don’t always buy them for ourselves because they aren’t an absolute necessity in our daily routines. Masks are a great pamper item that are always so much fun to unwrap and use. Two of our favorites are the Glamglow SUPERMUD Clearing Treatment and the Peter Thomas Roth Therapeutic Sulfur Masque.

8. Brush Set

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One key part of getting ready every morning is our makeup brushes. Despite this, most of our brush collections are a tad old and could definitely use some revamping. A great way to update your collection is by purchasing a set of brushes, which is usually much less expensive than purchasing each brush individually. A great one is the Complete Set from Zoeva, which has some of our favorite brushes on the market. It retails for $130.

9. Drugstore Beauty

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For those of us who don’t want to ask for high-end or high price products for the holidays, whether we don’t want to put the strain on our families or are thinking of small ideas from friends, drugstore products are always a great option. One of the best mascaras on the market, in our opinion, can be found at the drugstore. The Lash Paradise mascara from L’Oréal is $10 at Ulta, a great gift option to ask for from anyone and genuinely one of the best we’ve tried.

10. Clarisonic

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Finally, for those of us who really want to amp up our skincare regimen, the Clarisonic brush is a great gift option. This brush really takes cleansing to the next level, exfoliating the skin and really getting all of the grime out of your pores. Plus, the foundation brush head is a way to flawlessly blend your foundation, concealer and cream products into the skin. Clarisonic even offers great value sets around the holidays, like this one, which includes the Mia 1 brush and their cleanser for $129, the regular price of the brush.

Cold Weather Essentials for Hair, Skin & Nails

By Isabelle Hahn

Those gorgeous first days of winter are always wrapped in the excitement of getting to wear your favorite knit sweater and blanket scarf for the first time since last year. You head outside in your killer outfit and everything is perfect—until chilly temperatures and freezing winds leave your skin a scaly, dry mess.

Here are a few essentials to keep that dewy summer glow alive during the harshest winter months.

Think daily

Our skin gets less moisture in the winter because there’s less water in the atmosphere. Plus, those long, hot showers tend to dry out our skin even more. Moisturizing daily with an unscented moisturizer can help combat that dry winter skin. Any fun fragrances or scents can further dry out or irritate your skin, especially when it’s already sensitive from the elements.

Remember to moisturize EVERYTHING

That’s right—your nails and cuticles need that daily moisture too. If you’re looking for moisturizers to help your nails, look for phospholipids or lactic acids in the ingredients. These help breakage and irritation.

Coconut oil isn’t the best choice for your face (as it can clog your pores) but it’s great for your nails and cuticles. Coconut oil contains essential vitamins, which moisturizes and strengthens nails, while making them look healthier and shinier. Just make sure the product you choose hasn’t been refined or processed!

Moisturizing masks



Even when I remember to moisturize my face twice a day, that Boston winter wind always kills my skin. To keep that dewy glow alive, I rely on low-maintenance moisture masks. Origin’s Drink Up Intensive Overnight Mask ($27) is the perfect overnight moisturizer. Its thick—but not too thick as to create breakouts—formula has great ingredients like avocado, natural oils and seaweed to prevent future dehydration. This product also works perfectly on other places that get really dry like my hands and elbows.



The Avène Soothing Moisture Mask ($26) is a cult favorite, and is perfect for those days when you need a bit of moisture and you want to pamper yourself, but you’re low on time. Slather this all over your face then wipe off the excess when you’re ready to run out the door—it leaves a gentle residue on your face that is light enough to double as a daily moisturizer.



Sheet masks are also a great way to quickly give your complexion some much-needed moisture. I always reach for the Sephora Collection Sheet Masks ($6), specifically the avocado mask that locks in water, and the lotus mask that leaves your skin feeling nourished and revitalized.

Masking isn’t only for your face



Deep conditioning with a weekly (or bi-weekly!) hair mask can help restore your hair’s moisture balance. Briogeo’s Don’t Despair, Repair! Conditioning Hair Mask ($36) is great for super deep hydration because of its rosehip and almond oil. These fatty acids are great for moisture and shine.

If you don’t want to drop the cash on an intense hair mask, olive oil is a great alternative—it makes your hair look healthier and feel stronger. The E and A vitamins in the oil protect the keratin in your hair, and if applied to your scalp, can aid with hair growth.

The Coolest Winter Beauty Trend

By Halle Butler and Taylor Colton


Winter is coming and it’s robbing us of our favorite fall outfits—First of all, rude. As the temperature drops, so do our options. That excitement about skirts and leather jackets is disappearing as the freezing weather makes us swap bandanas for blanket scarves. But here’s how to beat the winter blues: wearing blue (in the coolest way possible).

While the weather may limit your wardrobe, it can’t touch your beauty look. When it comes to cosmetics, you’ve got free reign to rock whatever style suits you, no matter the weather. The easiest way to express yourself while you’re stuck wearing that big parka all winter can be through your makeup and nails. Channel your inner ice queen and take charge of your style through one of our favorite trends: frosted metallics. Rose gold isn’t going anywhere, but it can make room for some new, cooler tones. These pale blue hues are a super chill way to slay all season.




Sometimes it’s not about what’s on your nail, it’s about what isn’t. While you’re bundling up in the freezing wind, you can still bare some skin through a nail design. Negative space nail art is a sleek, edgy look that’s taking this season by (snow) storm. The best part? You don’t even have to paint your whole nail!


The Design

Instead of painting your entire nail, just cover half of it diagonally from corner to corner. Think your nails are too short for nail art? Angled designs actually give the nail an elongating look. Better yet, you can’t even tell when it grows out because it’s clear at the bottom! You can do this design only using the brush in the bottle. But if you’re a perfectionist, feel free to use a teeny liner brush to make that perfect straight line. Clean up around your cuticles with a rectangular brush dipped in acetone.

The Color

Metallics go with everything, but blue metallics are a little more unexpected. Whether you’re into something more pale and subtle, or deep and muted, there’s a cool-tone shade for the cool-girl in you. Essie alone has two icy blue shades: Blue Rhapsody and Girly Grunge, so you’re sure to find your perfect match. Not so daring? Silver works just as well.



Thought blue eyeshadow was only for cartoons? Think again. Cold weather calls for bold colors, and you can wear them without going overboard. Paired with natural-toned face makeup, a piercing blue eye shimmer is the perfect accent.  It also comes in handy if you need to give someone an icy stare.


The Eyes

Start with a primer for the eyes (this photoshoot used the Urban Decay Eyeshadow Primer Potion - Original) to keep the color on throughout the day. After priming the eyelid, place some translucent powder underneath the eye. Pro-tip: This helpful trick makes sure any fall-out can be wiped away later.

Now it's time to start blending and adding in some color. But we’re actually going to start this blue by laying down a cool-toned brown shade first. Blending brown tones into the crease of the eye gives the illusion of larger eyes. Once the cool-toned brown shadow is blended in the crease of the eye, start to add by dabbing your medium icy blue shade to the center of the lid. Gently press the pigment from the shadow into the eye so that it effortlessly blends into the brown shade used earlier. Once covering the lid with this blue shadow, the base has now been established.

Moving in with the lightest blue icy shade within your pallet  (a white shadow will also work) place this color in the inner corner of the eye with a clean brush. The last step is to go back in with a darker/navy blue and blend this color into the outer crease—adding depth to the eye and helping to show the fading out of the blue color. Using a few different shades, blend the lighter colors on the inside corners of your eyes, and the darker ones on the outside. This technique gives your eyes extra dimension, making them really pop.

The Lips

Take any rosy mauve color in your collection and lightly tap this color onto the lips—providing some natural color. Then finish off the look with a clear gloss to make the lips look alive and photo ready!

The Products

For the eyes: Makeup Geek individual eyeshadows are perfect for mixing and matching your shades.  Blending the shadow creates a subtle halo around your eyes, and major wow-factor whenever you are close.

For the lips: Bite Beauty Matte Creme Lip Crayon in Glacé - rosy mauve.

For the face:

Concealer - Urban Decay Naked Weightless Concealer Complete Coverage

Blush - Nars in Torrid - coral with shimmer

Bronzer - Too Faced

Contour -Anastasia Beverly Hills

Models own bb cream


Nail Artist: Halle Butler

Makeup Artist: Taylor Colton

Talent: Lindsay Christie

Photographer: Annie Wu

The Rise of Faux Freckles

By Jill Kligler

With over-lined lips, nose contouring and similar artistic trends gaining popularity comes the rise of faux freckles. Whether enhancing the freckles you already have, or entirely adding your own, faux freckles are making appearances everywhere. Chances are you’ve seen this trend in YouTube tutorials, magazine spreads, catwalks, Pinterest and on celebrities like James Charles and Emily Ratajkowski. Once considered a flaw, and often concealed, freckles are now being embraced and imitated throughout the makeup world.



It’s difficult to pinpoint where exactly this trend began. In 1995, Chanel was one of the first cosmetics brands to market a product made specifically for creating freckles, named Le Crayon Rousseur. Eight years later, Lancôme released a freckle pencil in their summer collection. The trend quickly picked up as celebrities and numerous runway shows, from Moschino to D&G, caught on to the growing craze. In the past few years it’s been more popular than ever, going from a high-fashion statement to a step in someone’s everyday makeup routine

You might be wondering what is so alluring about faux freckles. In recent years, natural makeup has gained headway in the cosmetics sphere, where the “no makeup makeup look” became popular. Freckles create the illusion of minimal face makeup, giving a natural and sun-kissed appearance even while wearing a full face of makeup. Another possible appeal is the desire to look younger. Well-known makeup artist Charlotte Tilbury, who frequently applied faux freckles at runway shows and on her clients, referred to the MAC pencil she uses for freckles as a “youth stick.” So is it the youthful, babyface or natural no makeup look that makes faux freckles so appealing? Both? You decide.

Source:  The Zoe Report

As someone who is all about embracing individuality and expressing yourself, I’m all for this trend. When I was younger, I would cover up my freckles with layers of foundation and concealer. I was jealous of those who had spotless, and therefore, in my mind, “flawless” complexions. As I grew older, I came to accept and eventually love my freckles, so I was excited when I found out about this trend because it made me appreciate my freckles even more. I’ve added and darkened my own freckles on several occasions and have always loved the result.

However, not everyone is as fond of the rising trend. One main reason being that the technique is faking a feature that many people naturally have, making it offensive to some who naturally have freckles since others can simply wash them off at the end of the day. Another common criticism is that it’s unnatural and gives a false impression of what someone actually looks like without any makeup. But then again, isn’t that the point if you wear makeup?



Want to recreate the trend? Graze the bristles of a spoolie over a brown eyeshadow and lightly pat it over your nose and cheeks. Touch up with an eyebrow pencil or eyeliner. Then gently dab a stippling brush over the faux freckles to blend and make them look more natural, or opt to use your finger instead. Finally, follow up with a loose translucent powder to set the freckles in place.

As faux freckles rise in popularity, makeup artists and enthusiasts have been getting creative with the trend. I’ve seen glitter, neon and sticker freckles in magazines, runways and social media. The artistic and expressive recreations of this trend are endless, and it makes me curious to how the makeup world will continue to amaze. Features that are traditionally considered to be “flaws” are becoming more and more accepted, and even desired. So what’s next? Faux stretch-marks? Scars? The world of makeup has no limits.

Source:  Into The Gloss

10 Up-and-Coming Beauty Instagrams to Follow

By Jill Kligler

These days, it’s easy to get caught up in the number of followers on social media. New and exciting talent gets lost amidst accounts with millions of followers. Here’s a friendly reminder that high follower counts aren’t the only accounts worth following. I’ve compiled a list of ten emerging artists with less than 10K followers on Instagram. Each of these lesser known gems have a unique style that deserves recognition. These accounts are on their way up and if you aren’t following them already, you should be.

1. Joanna Abelas @joannamua_

This Australian beauty has a brilliantly creative feed that’s almost therapeutic to look through. She finds specific images, whether it be of a sunset or crystals, and creates a makeup look inspired by them. While I look at a cactus and see, well… a cactus, Joanna sees a beauty opportunity.

2. Chelsy Escobedo @chelsyescobedo

Source: Instagram / @chelseyescobedo

Source: Instagram / @chelseyescobedo

Chelsy is the master of lip art. How she gets the smallest of details on her lips is a mystery in itself. The level of her artistry has no limit, as each new post will leave you even more awestruck than the last.

3. Gabriel Maldonado @gabrielart31

I have yet to see Gabriel create a generic beauty look. His love for all things that sparkle is beyond question. He creatively uses glitter, gems, sequins and more to create his masterpieces—not to mention his glowing highlight which never fails to blind.

4. Antonella @beautybyantonella

Have you ever seen a cut crease so flawless? Aspiring makeup artist Antonella features bold yet wearable looks on her feed, each one being nothing short of perfection.

5. Bethany Fae @bethanyfae

It’s accounts like these that remind me why makeup is an art form. Bethany Fae uses her face as a canvas to create these remarkable, original looks. Her attention to detail and use of color establishes Bethany as an emerging makeup icon.

6. Shaniah @makeupbyshaniah

This self-taught artist is a blending genius and is always on top of the latest trends. Check out her Youtube channel for in-depth tutorials on how she achieves makeup perfection. I know I’ll be there figuring out how she does her eyebrows so perfectly.

7. Yamili @yamililuvv

Yamili is notable for her love of hair pieces and headbands that complement her makeup looks. She’s constantly posting new material that somehow, beyond my amazement, gets better each post

8. Sammy Slay @sammyslay_

Sammy lives up to his name because he slays in every single one of his posts. Being a makeup artist, photographer and retoucher, he does it all. Whether he’s posting pictures of himself or his clients’ makeup, his content never disappoints.

9. Ann @_makeupbyann

Ann’s feed has an esthetic that I could only dream of achieving. Eye makeup is her forte and you can clearly see why. This account has become my new go-to for makeup inspiration.

10. Nina

Last, but certainly not least, Nina’s ultra-creative posts range from video tutorials to lip swatches to special effects makeup. Whether searching for everyday makeup or ideas for next Halloween, her Instagram is the place to be.