Unpopular Opinion: Kylie Jenner's Success should have been celebrated

By Sara Chen

“There is no free lunch,” is a saying uttered by countless business students, teachers and textbooks. In all fairness, this is true. In order to survive in the twenty-first century, financial freedom is crucial. For a majority of the workforce, there will never be a free lunch. A cautionary saying against careless lack of work ethic is warranted. However, it is important to acknowledge the differing levels of barriers to success, and differences in where people stand in the line to get that “lunch.” While the saying is meant to advise young business professionals to stay motivated, there is a multitude of complexities behind the real life application of the idea of working for “lunch.”

When criticism is thrown at United States culture, an easy target is the Kardashian family. Often it is convenient to demean a group of women who seem as if their rise to fame was not spurred by any discernible talent. However, there are many wealthy families in the United States who could not achieve the same climb to power as the Kardashians. It’s ignorant to dismiss all the intelligence behind turning a wealthy family into a decade-long profitable mogul. According to Forbes, when Kim Kardashian started KKW Beauty she collected a revenue of $45.5 million and sold 300,000 units within two hours. Kim Kardashian West additionally worked to help release Alice Marie Johnson, an African American woman who was the victim of systemically racist incarceration, sentenced for a nonviolent drug trafficking offense to 21 years. Forbes also reports that she is worth $350 million dollars through branding, in spite of navigating the landmines of social media and constantly having to fend off attacks on her and her family. Khloe Kardashian worked to co-found Good American, a company which allows fashionable options for women of all body types. Kourtney and Khloe also earn between $10 and $15 million each through social media endorsements. Kendall ranked 3rd on Forbes magazine’s list of highest paid models, with a $10 million annual  income. At an unprecedentedly young age, Kylie Jenner shocked the business world with her makeup line. Her influence is seemingly limitless, as she was able to write one negative tweet that caused Snapchat’s stock to plummet 6 percent. Kylie’s makeup line grossed $420 million in its first 18 months and was predicted to earn $1 billion by 2022, but has surpassed this prediction by 3 years.

Clearly, the Kardashian empire is impressive; however it is also fair to acknowledge the privileged background which allowed a strong foundation for growth and success. With Caitlyn Jenner’s reputation as a former olympian and Rob Kardashian reaping the benefits of being a upper class member of Los Angeles society, the family secured sound fiscal groundwork for future revenues. In the analysis of the career of Kylie Jenner, it is clear that her family background acted as a catalyst in her growth. Kylie Jenner may not have had a free lunch, but was much closer to obtaining said lunch than the average American. Keeping her privileged background in mind, it is still important to acknowledge her massive success in comparison to other rich celebrities who have done nothing but use their fame as excuses to cut lines in reprehensible behaviours, such as paying for college acceptance.

At age 17 Kylie Jenner co-authored a book with her sister, then at 18 released a collaboration with Topshop and expanded the Kendall + Kylie collection at Neiman Marcus and PacSun. Also around this time, Jenner invested $250,000 to produce the first 15,000 lip kits. The first lip kits were to be sold on November 20th of that year and sold out in less than one minute. Kylie Jenner owns 100 percent of Kylie Cosmetics and has created more than 500 jobs. Kylie Cosmetics does not differ much from many other startups that need an initial operating cost of $250,000. Where many Americans would not have able to invest such a high amount of their own income into such business ventures without assistance, this measly start up cost would have been an easy accomplish for any person in the top 1 percent.

However, it is still beyond fair to acknowledge her immense success. Her November 2016 holiday collection reached $19 million in sales within 24 hours of it going on sale. In her initial year working, she made revenues of $305 million and expanded to sell 50 different types of products. Kylie Jenner started her business just like any other, through the typical entrepreneurial process.

Entrepreneurship at its core is acknowledging an unmet need in the market. What is a problem that is currently not being solved? Kylie explained in a Forbes interview that when she was younger she was insecure about her lips and realized that there were no lip liners which matched the exact color of lipsticks. Companies did not produce both lip liners and lipsticks together, which often resulted in mismatched shades. After acknowledging this hole in the market she decided her solution was a cosmetic line which produced lipsticks and lip liners together. The outside perspective of her glamour and wealth from Kylie Cosmetics tends to gloss over the true operational aspects of actually creating a new business. She continued to explain that starting a company on her own and having a large audience meant automatically from the beginning there was not a lot of room for mistakes, especially at such a young age. She did admit that her goal was not mass stardom, but instead having autonomy in a project that was her own as opposed to part of the Kardashian brand. In a Forbes interview, Jenner explained “I didn’t expect anything. I did not foresee the future… but the recognition feels really good. That’s a nice pat on the back.”

Kylie Jenner is the youngest billionaire in the world. A 21 year old woman is the youngest billionaire in the world, and instead of giving her the sole praise for her business endeavors her success is now intertwined with a controversy. Regardless of whether people agree with what her family stands for or who she is as a person, the harsh reality is that the business world has always been run like this. Familial connections and pre-existing wealth and influence have been the constant factors in why many male executives in the business world have gotten their positions. However, women have always been excluded from the business world with many subtle barriers. There is no such thing as a free lunch, but imagine being a woman in business and having to hear “you’re only here because you’re a girl” or “smile more” and a million other comments as you’re trying to do the same work as everyone else to get the same success as every other guy. Every woman in business or a male dominated field understands this struggle precisely, and clearly Forbes did not. What happens when you’re a woman in business is you are constantly put in uncompromising positions. Kylie Jenner’s success was tied to the caveat that someone else labeled her self-made. So now she is put in a position where if she denies that she is self made, she is additionally denying the fact that she is the youngest billionaire entrepreneur. This is a battle exclusive to women. The author of the controversial Forbes has only written about celebrities and entertainment. While Kylie Jenner is a celebrity, she has achieved a feat that no 21 year old man could. Forbes should have at least done Kylie the courtesy of getting a business writer to cover her story!

It is easy to pretend that we have reached equality, because we have progressed from twenty or thirty years ago. That being said, it is important to acknowledge that it is easy to criticize new changes which align with our personal beliefs, but we have to take a step back to look at the overall image. A majority of society has accepted that women should be treated in business the same as their male counterparts, however the actual change in behavior has been slow.

While scrolling through Instagram, many didn’t question this picture with six businesswomen labeled by their weight; however, you would never see six wealthy business men in a post which labels them by their weight or appearance. Similarly to how if the youngest billionaire was a man from an influential family, the controversy of labeling him self made would never become this big. In our world, women on average earn 82 cents to every dollar a man earns, only about 5 percent of Fortune 500 companies have CEOs who are women, and only two of those CEOs are women of color.

The controversy’s effect on Kylie’s credibility as a businesswoman would never destroy a man in the same position. Forbes should not have delegated a “media and entertainment” author to cover the fact that the youngest billionaire in the world is a woman. Any woman in business would have seen this story and felt the immediate sympathy for Kylie Jenner for being placed in a position where she must in defend her own integrity and ownership of her success. Jenner was much closer in line to getting her “lunch” than the average American going in to business like myself,but compared to men in similar privileged positions, she worked much harder to become the youngest billionaire in the world, and that should have been the story.

Is Your Kush Mascara Problematic?

By Natalie Hill

Will this weed mascara make my eyes get high? No, it will not make your eyes — or any other part of you — get high. In fact, it doesn’t contain any of the psychoactive component tetrahydrocannabinol (THC), just cannabidiol (CBD) oil, which is derived from cannabis but will not produce a “high.” “Kush Mascara” by Milk Makeup hit stores April 20, 2018 — the day of the unofficial holiday dedicated to celebrating marijuana. Based in New York, Milk has successfully attracted their target market of edgy millennial cool-girls “who do their makeup quick.” It comes as no surprise that they jumped at the opportunity to release the first-ever weed-infused makeup product. While other CBD-infused beauty products, ranging from lotions and facial serums to soaps and hair products, have existed for years, Kush Mascara is the first CBD makeup product to appear in Sephora, Urban Outfitters, and of course, on the biggest beauty influencers’ Youtube channels — including the likes of Claudia Sulewski, Samantha Ravndahl, and of course, Jeffree Star.

Maureen Dougherty for Glamour Magazine

Maureen Dougherty for Glamour Magazine

Before it was even released, Milk’s Kush Mascara was all over the Internet. Bloggers, Instagrammers, and the rest of us all wondered about the benefits of CBD in our makeup; popular Youtube makeup star Jeffree Star released a video review on the day it dropped (which has since amassed over 2.2 million views). According to Milk, “Kush Mascara’s dynamic formula will give your lashes major volume with heart-shaped fibers, while simultaneously conditioning them with cannabis oil. It’s one hit for hiiigh volume.” Jeffree seemed to like the product, and in turn, Milk recently decided to expand the Kush line with Kush Lip Balm, Lip Glaze, clear and tinted Brow Gels, and a merchandize lineup including makeup bags, stickers, and pens. Milk has also been carrying “Roll & Blot Hemp Papers,” which are oil-blotting sheets that double as rolling papers, since 2016.

The growing presence of marijuana in the beauty industry reflects a cultural shift in attitudes toward pot. As more states legalize cannabis for recreational use, a new economy has erupted — both around weed itself and around new products like THC-infused drinks and edible CBD oil to add to your milkshake. Investors have noticed, too; startups and cannabis corporations alike are growing at rapid rates. Constellation Brands, the parent company of Corona beer, recently invested $4 billion to a Canadian marijuana firm, making it the largest investment by a major U.S. corporation in the cannabis market to date. Altria, which produces Marlboro cigarettes, has followed lead, pouring $1.8 billion into pot producers. According to Arcview Market Research, a cannabis-focused investment firm, consumers are expected to spend $57 billion worldwide on legal cannabis by 2027, and those numbers are growing exponentially. As attitudes about pot change, so does the nature of the market for it. The very streets that used to host informal, illegal transactions are now lined with shiny, glass-windowed dispensaries and espresso bars selling $7 CBD cappuccinos.

Domingo Rodriguez on Instagram (@domingorodriguez)

Domingo Rodriguez on Instagram (@domingorodriguez)

The people that buy and sell weed have changed, too. Nixon-era “War on Drugs” policies have left a disproportionate number of black and Latinx people incarcerated for minor, non-violent drug offenses. More Americans are arrested for cannabis possession than for all violent crimes combined - in 2017, that was 1,632,921 arrests, 85% of which were for possession only. Over 200,000 students have been denied financial aid on the basis of these charges. What happens to those who were charged with possession in places where it has since been legalized? The United States is one of just 22 countries in the world that doesn’t guarantee “retroactive ameliorative relief” - i.e., reduced or eliminated sentences. Any pardons (or criminal record wipes) have to be considered individually on an appeals case. Ironically, in many states where the substance is now legal, those with past cannabis convictions are unable to legally acquire a license to open a business. Instead, the door is left wide open for wealthy white people to hurriedly start monopolies on the plant. Powerful businessmen are gearing up to launch companies and profit off of marijuana, but at whose expense?

Our society is at a critical juncture. We must decide how to navigate legalizing weed and emerging markets in an equitable way. Is it the responsibility of companies, like Milk Makeup, to advocate for sentencing reform as they reap the benefits of legalization? As a consumer — of the drug itself or of CBD beauty products — it is critical to stay informed so as to not contribute to a system of injustice. Does this mean you can’t see if CBD oil in your mascara really helps your eyelashes pop? Not necessarily, but as with every consumer choice, where you put your dollar counts.

The Empowerment of Hair

Written by Brittany Clottey
Photographed by Rachel Berkowitz


Hair has always been an important part of my life. In fact, as a woman, my hair has been important in defining my style. Often times, if my hair wasn’t done, neither was my look; if my hair didn’t match my outfit, I had to change. Even in my culture, hair is heavily emphasized. Being a part of both the African and African-American experience, hair contributed to my stance in black womanhood. In all regions across Africa, hair is symbolic for defining your tribe. This trickled into the culture of the U.S. as well, as hair for African-American men and women are a defining factor in expressing and empowering our black ancestry. Although the hair itself is important, perhaps the most important part of the experience is the process.

The long process of intricate styles and perfection that black people exhibit when doing hair works as a great community builder. The process within itself builds friendships and conversations, connecting the black community and strengthening our relationships. As a child, this heightened experience and relationship that I developed over hair allowed me to engage in these rituals of community building, and intricate styles, obsessively. These styles, which were sometimes too tight and too heavy, contributed to the stress affecting my strands. Not only that, but the pressures of the European beauty standard of straight hair provoked both me and many black women to engage in chemical processes to “relax” or straighten our hair, making it more manageable and easier to take care of. It took awhile for me to figure out what my hair was becoming, and I was glad to know that I wasn't alone. Following the trend of the Natural Hair Movement, which empowers women to embrace their natural textures as well as find safe ways to do these intricate cornrows and braids, I decided to chop all of my hair off... well, more like three times.


The first time a took a break from these braids and weaves and decided to cut my hair, I’m not going to lie, I felt pretty naked and cold. I didn’t have anything to shape the outline of my face, and the silhouette of my facial features existed as it was, nothing more, nothing less. People tend to forget that hair plays a huge role in defining our facial features. That’s why people ask questions like “Would bangs suit me?”, or “Should I try going short? Do you think it’ll compliment my round features?” Hair plays a big role in our looks, and are often one of the first things people notice when they see you. Changing your hair can give others a chance to see more or less of your features.


When I shaved my head, this became the second time I “big chopped” (a term used in the black natural hair community for cutting off large amounts of you hair for regrowth). I was excited for this new journey. When I saw my face for the first time without hair, I was startled. My whole life I lived behind my hair. I allowed my hair to define my face, rather than my features existing on its own. Growing up with unique features, I felt like the best thing I could do was hide be behind my hair and allow that to make me feel beautiful. Once it was all gone, however, I didn't have anything to hide behind.


This was the turning point for me. Seeing my face exist for what is was taught me a lot about how my face was structured. Looking into the mirror everyday, I saw something different every time. I discovered and analyzed my facial features that I didn't even know were explainable. I fell in love with my jawline, which I used to hate and try to hide, and I grew a loving relationship with my cheeks as well. Cutting my hair felt like removing a mask. I could no longer hide because nothing was there to protect my true identity. I was forced to study my body on a deeper level, and I am forever grateful.

As my hair started to grow back, cutting my hair became an addiction. I cut it once more, because I fell in love with my face. I didn't care about the standards of beauty placed before me, I felt free, and I was forced to be. I didn’t realize how versatile you can be with short hair, all while accentuating the natural beauty in what you already have. From this experience, I advise everyone to shave their head at least once in their life. This revolutionary statement forces you to fall in love with yourself, because nothing is there to conceal you.


How To: Fierce Brows Without Breaking Your Budget

By Kaela Anderson

We all know that finding the perfect brow product can be a struggle. From finding the right shade for you, to using more than one product to get the look you desire, it gets to be a bit exhausting—not to mention shopping for makeup can really break your budget.

Ranging from $5 to $30, here are some brow products that definitely won’t break your bank.

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For someone who has naturally darker eyebrows, you might not see much of a difference from brows without product, to some, for a more of a natural brow look. Everyone prefers different brow shapes and shades, so how you use the products is up to your preference!

$10 - AVON Makeup Design Palette

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First, I used this amazing AVON Makeup Design Palette, which is priced around $10 on Amazon. I used the Chocolate shade to give a richer, and fuller look to her brows. The catch for this palette is that you need to use some sort of makeup or brow brush in order to apply the product.

$24 - NARS Brow Gel

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Last but not least, for an alternative approach to typical eyebrow products, I decided to show this super affordable, super awesome way to get a natural brow look. After getting into the pits of Youtube, I discovered that a lot of celebs and beauty gurus choose to use mascara for their brows, instead of buying an extra product.

This Maybelline mascara works similarly to the NARS brow product, as it hardens after applying it, to get your brow that lasting shape it so desperately needs. Because it’s a mascara, it doesn’t fill your brows as much as an actual brow product would, but it still does that trick.

After applying the mascara, it can be a little clumpy, so I applied the Anastasia clear brow gel to even everything out. (Keep in mind that depending on the mascara you use, you won’t necessarily come into the “clump” problem, so the extra grow gel isn’t always needed.)

A product that I’m desperately waiting to get my hands on is the Boy Brow by Glossier. For someone like me who’s more into a “natural” makeup look, I’ve been told this product works wonders. Priced at $30, it’s by far the most expensive product listed, so hopefully, it’ll be worth it. For now, these products are sure to help you achieve the brows you desire, whether bold or natural.

Recommended tutorial:

The Benefits of Going Makeup-Free

By Taylor Driscoll

I can clearly remember when my obsession with makeup began. I was a sophomore in high school and a musical theater nerd—that year, I had a duet of a cover to West Side Story, which was a big role for me.

During one of the rehearsals, some girls asked the costume director questions about makeup: Should we wear foundation? What color lipstick do you think is appropriate? Probably shouldn’t go overboard with the eyeliner, right?

It was like they were speaking a foreign language.

Up until this point, I hardly acknowledged the beauty industry at all. I hadn’t snuck into my mom’s makeup bag to smear on lipstick or poke myself with eyeshadow applicators when I was younger. But after hearing the girls talk about makeup during theatre rehearsal, I was intrigued. All I knew is from what I Googled—foundation is something that goes on your face, lipstick is something to put on your lips and mascara is something that simply terrified me.



That same week, I headed to my local drugstore, venturing into the makeup aisle. This aisle was bright, colorful and overwhelming. There were shades of colors that looked almost identical but had different names; I was amazed by the shade range of pinks and reds.

That was the day was the start of my obsession with makeup and all of its trends. Fast forward five years (to present day) and my drawers are full of makeup.

My everyday beauty routine consisted of caked-on foundation and powder, and a neutral eye look with lips to match. My eyebrows were etched in with a dark brown pomade and I bronzed like no one’s business, adding some “subtle” highlight to complete the look. It was heavy, not only by the look but by the way it felt on my skin.

Eventually, my mask of makeup impacted my skin, and it was a time-consuming task to remove it all after a long day. Thankfully, I never caused breakouts with my excessive use of makeup, but I developed dry patches on my cheek and forehead that were embarrassing to look at.



I love makeup, and always will, but I didn’t want to weigh my skin down. With this realization, I made a decision: I would wear minimal makeup on weekdays for work, mostly just to hide the dark circles that were under my eyes, but once the weekend hit I would give my skin a breather. I had an awakening in the first few weeks of this semester when I finally put my plan into action.

The first thing I noticed was how much spare time I had in the mornings. Before, I would spend anywhere from 30 minutes to almost an hour and a half plastering my face with makeup—just to get a coffee with my best friend or to go to work. I could spend my time doing other things, like sleeping in or making myself breakfast before rushing out the door for work. I could do more work on the weekends, whether it be cleaning or doing laundry earlier in the day, rather than waiting.

I also noticed that I was starting to love my skin more without makeup. My mom always used to nag at me about wearing makeup, “You don't need all the junk on your face. You have pretty skin.” I had always told myself she was just saying that because I was her daughter.

Slowly, but surely I started to understand what she meant; I started to learn more about my skin and became comfortable with the unevenness and redness that came along with it. I have an angel’s kiss—a slightly red patch between the eyebrows that usually develops after birth—and I had been embarrassed about for years, always covering it with makeup. When I decided to stop wearing makeup on the weekends, I started to embrace it.



In the long term, I realized I was also spending less money on makeup. Since I used minimal makeup for work, I was no longer hitting the pan of my favorite palette, or scraping what foundation I had left from the bottle quite as frequently. I spent this money on skincare products that aided in keeping my natural skin balanced and healthy.

I found that overall, my skin started feeling more refreshed after the occasional break.

Don’t get me wrong, makeup is amazing, but taking a break for a day, a week or even a whole month is great too! Not only can you give your skin the rest it deserves, but you can also learn a lot about your skin and what it needs from you to stay as flawless without makeup as it does with it on.

Amp Up Your Routine with Acid Skincare

By Isabelle Hahn

The recent launch of Glossier’s Solution has taken over Instagram, with all your favorite influencers toting the magic benefits of the new, toner-esque product. The main ingredients? The latest trends in exfoliation: Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs).

Source :  Glossier  (via YouTube)

Source: Glossier (via YouTube)

But what are AHAs and BHAs? They aren’t your typical exfoliators because they don’t have physical elements that scrape at your skin to target dead skin cells. Instead, these acids stimulate rapid cell turnover and are widely used to treat forms of acne, clogged pores and decrease the appearance of unwanted hyperpigmentation. AHAs are also used to minimize fine lines and soften the appearance of skin, while BHAs help to balance your skin’s oil content.

Both types of acids are naturally occurring. The most common Beta Hydroxy Acid is something you probably already incorporate into your routine: Salicylic Acid. Common Alpha Hydroxy Acids include Glycolic, Lactic and Citric Acid.

While these acids have been picking up speed and popularity on the commercial market, they’ve been around since the 90s, and skin care professionals have been using them in chemical peels for ages – because they work.

These ingredients are widely used in medical practices because they offer consistent and predictable results for both aesthetic and therapeutic use. Using them with consistency is the key to glowing skin since the dead skin cell layer is constantly replenishing itself.

Turning to acids to exfoliate (instead of abrasive, physical scrubs) eliminates the potential micro-tears and irritation that physical scrubs can give your skin. Many scrubs also contain plastic microbeads, which are harmful to the environment. The industry shift to chemical ingredients makes sense, and as long as you don’t overuse acids and protect your skin with SPF, it is very unlikely that they will irritate your skin.

Serums, gels and liquid preparations containing lower pH levels (or that are more acidic than your skin) typically offer more efficacy as opposed to creams containing a higher pH level when it comes to products with AHAs/BHAs. Many professionals also agree that cleansers with AHAs and BHAs aren’t in contact with your skin long enough to make any lasting difference.

Source :  First Aid Beauty  (via Instagram)

Source: First Aid Beauty (via Instagram)


If you look closely at your favorite skin care companies, you’ll probably notice that they have their own products ranging from peels to daily cleansers containing Alpha and/or Beta Hydroxy Acids. You may not have even noticed that it was an ingredient. First Aid Beauty’s Facial Radiance Pads ($30) use AHAs to brighten the skin’s appearance, exfoliate and improve texture.






The Ordinary Peeling Solution ($7.20) is a mask that contains 30 percent AHAs and 2 percent BHAs.

Source :  The Ordinary

Source: The Ordinary

Source :  Drunk Elephant Skincare  (via Instagram)

Source: Drunk Elephant Skincare (via Instagram)



Drunk Elephant totes its T.L.C. Sukari Babyfacial ($80—completely worth it) as a cult favorite, using a potent blend of 25 percent AHAs and 2 percent BHAs for a “pro-quality” mask.

Glossier also credits the combination of AHAs and BHAs for Solution’s efficiency.




Source :  Glossier  (via Instagram)

Source: Glossier (via Instagram)

Thank you to Candace Fortson, Aesthetician at the Dermatology Center of Dallas.

Makeup Tutorial: Make Yourself Shine

By Medha Shah
Photographed by Anushka Sagar

 Hailing from California, I’ve always been preferential to the warmer months that gave my complexion a natural sparkle under the sun. However, having experienced my first harsh winter in Boston, I’ve had to deal with dull skin due to an unfortunate lack of Vitamin D. After a couple cold months I think I’ve learned how to shine again with some simple glitter looks. Here are some makeup tricks and looks to help you get back your inner glow and sparkle.

One of my favorite ways to achieve a subtle glow from the base up is with an illuminating primer. It gives your bare skin a pearlescent finish while keeping your makeup in place all day. Some of my favorites are Laura Mercier Radiance Foundation Primer ($38), Benefit Porefessional Pearl Primer ($31), and L'oreal True Match Lumi Liquid Glow Illuminator ($12).

After applying foundation, concealer, and setting any key points with a translucent powder I like to move on to the eyes. When using sparkly eyeshadows a primer like Benefit Stay Don't Stray Eyeshadow Primer ($26), is key to prevent fallout.

I usually like to use a matte neutral shade as a base for an extra boost of color.


Next, I applied a coppery golden color to my lid and use a darker brown in my crease for definition.


Don’t forget to blend! I then add a light shimmery shade in the inner corner to brighten the eye.


If you want a little more intensity, spray your brush with a setting mist and pack in some extra glitter in the center of your lid. Add some winged eyeliner and mascara to balance out the eyes.


Here are some palettes to help you achieve those glittery eyes: Anastasia Modern Renaissance Eyeshadow Palette ($42), Tarte Tartelette in Bloom Palette ($49), Physicians Formula Shimmer Strips Nude Palette ($14).

After applying a little blush comes my favorite part, highlighter! Using a fan brush, lightly dust some on your cheekbones, brow bone, and the tip of your nose. Add some to your collarbone and shoulders if you’re feeling a little extra. Try Farsali Jelly Beam Highlighter in Glazed ($40), Fenty Killawatt Freestyle Highlighter in Lightning Dust/Fire Crystal ($34), Becca Shimmering Skin Perfector Highlighter in Champagne Pop ($38), or L'oreal True Match Lumi Powder Glow Illuminator in Golden ($13).


Try out this look with different colors!


How Colourpop is Taking the Beauty World by Storm

By Maddie Casey

With their limited release on Sephora’s website back in October, Colourpop became the headline of all beauty news, and seemed to be all that anyone could talk about—beauty bloggers and common makeup-wearers alike. But this affordable makeup brand had a history long before its arrival to Sephora’s online store.

Source:  Colourpop

Source: Colourpop

Colourpop started out in 2014 in Los Angeles, California and was created by cosmetics brand, Seed Beauty. The makeup brand is marketed as being incredibly inexpensive as well as cruelty free, while still maintaining consistently high quality products. Many beauty bloggers have been raving about Colourpop since their early days, and those involved in the beauty community have been stunned by their extreme affordability and amazing quality; Colourpop products are less expensive than most brands at the drugstore, with some of their most raved about products including their Super Shock Shadows, Super Shock Highlighters, Ultra Matte Liquid Lipsticks and Lippie Stix.

This cosmetics brand has a unique system of marketing products—or at least they did, until the Sephora launch. Their target demographic is adolescent and millenial women and most of their marketing is done through social media and influencers. Why did Colourpop suddenly become talked about after its original launch, you may ask? Being spoken highly of by beauty Youtubers and bloggers is a great way of gaining traction these days, and the best way to achieve that is for companies to send their products in PR. So that’s exactly what Colourpop did.

In 2015, Colourpop gained media attention because of rumors surrounding their products and pop-culture icon, Kylie Jenner’s then-new makeup line. Since the lab that Kylie Cosmetics uses to create their products, Spatz Labs, is owned by the same company as Colourpop, rumors began to spread that Kylie’s lip kits were just repackaged Colourpop liquid lipsticks. Although Colourpop, Kylie Cosmetics and the owners of the parent company, Seed Beauty, denied these rumors and stated that Colourpop products had their own lab and were not even created in the same facility as Kylie’s, rumors persisted. This brought even more PR to Colourpop, an already social-media hyped brand, and highlighted its affordability especially as compared to other lines.



By late 2017, Colourpop already had a cult online following. However, with its release at Sephora, they officially hit the mainstream. Although their whole line is not yet available at Sephora, simply having products sold in-store is revolutionary for the brand. They are exponentially cheaper than most other brands sold at Sephora, and being on display exposes the brand to many people that their social media marketing hasn’t reached. People who have never even heard of Colourpop before can now try their products, and it’s definitely appealing when one of their single eyeshadows only costs $5!

Source:  PopSugar

Source: PopSugar

In the past few months, Colourpop has gone almost over-the-top with new releases. Within just a few weeks in the late fall, they released four eyeshadow palettes, and many people feel like they can’t keep up. The hype surrounding these releases is definitely contributing to the brand’s popularity and is a big part of the reason people just won’t stop talking about it. If, after reading this article, you’re intrigued to check Colourpop out, or you’re a longstanding fan who wants to try more, we have some good news. On January 5th, Colourpop launched 15 brand new Super Shock Single Eyeshadows. The shades are being raved about all over the internet for their vibrant colors and great pigmentation, and at $5 a (Colour) pop, they’re definitely worth checking out.

Source:  Hypebae

Source: Hypebae

Cold Weather Essentials for Hair, Skin & Nails

By Isabelle Hahn

Those gorgeous first days of winter are always wrapped in the excitement of getting to wear your favorite knit sweater and blanket scarf for the first time since last year. You head outside in your killer outfit and everything is perfect—until chilly temperatures and freezing winds leave your skin a scaly, dry mess.

Here are a few essentials to keep that dewy summer glow alive during the harshest winter months.

Think daily

Our skin gets less moisture in the winter because there’s less water in the atmosphere. Plus, those long, hot showers tend to dry out our skin even more. Moisturizing daily with an unscented moisturizer can help combat that dry winter skin. Any fun fragrances or scents can further dry out or irritate your skin, especially when it’s already sensitive from the elements.

Remember to moisturize EVERYTHING

That’s right—your nails and cuticles need that daily moisture too. If you’re looking for moisturizers to help your nails, look for phospholipids or lactic acids in the ingredients. These help breakage and irritation.

Coconut oil isn’t the best choice for your face (as it can clog your pores) but it’s great for your nails and cuticles. Coconut oil contains essential vitamins, which moisturizes and strengthens nails, while making them look healthier and shinier. Just make sure the product you choose hasn’t been refined or processed!

Moisturizing masks



Even when I remember to moisturize my face twice a day, that Boston winter wind always kills my skin. To keep that dewy glow alive, I rely on low-maintenance moisture masks. Origin’s Drink Up Intensive Overnight Mask ($27) is the perfect overnight moisturizer. Its thick—but not too thick as to create breakouts—formula has great ingredients like avocado, natural oils and seaweed to prevent future dehydration. This product also works perfectly on other places that get really dry like my hands and elbows.



The Avène Soothing Moisture Mask ($26) is a cult favorite, and is perfect for those days when you need a bit of moisture and you want to pamper yourself, but you’re low on time. Slather this all over your face then wipe off the excess when you’re ready to run out the door—it leaves a gentle residue on your face that is light enough to double as a daily moisturizer.



Sheet masks are also a great way to quickly give your complexion some much-needed moisture. I always reach for the Sephora Collection Sheet Masks ($6), specifically the avocado mask that locks in water, and the lotus mask that leaves your skin feeling nourished and revitalized.

Masking isn’t only for your face



Deep conditioning with a weekly (or bi-weekly!) hair mask can help restore your hair’s moisture balance. Briogeo’s Don’t Despair, Repair! Conditioning Hair Mask ($36) is great for super deep hydration because of its rosehip and almond oil. These fatty acids are great for moisture and shine.

If you don’t want to drop the cash on an intense hair mask, olive oil is a great alternative—it makes your hair look healthier and feel stronger. The E and A vitamins in the oil protect the keratin in your hair, and if applied to your scalp, can aid with hair growth.

The Coolest Winter Beauty Trend

By Halle Butler and Taylor Colton


Winter is coming and it’s robbing us of our favorite fall outfits—First of all, rude. As the temperature drops, so do our options. That excitement about skirts and leather jackets is disappearing as the freezing weather makes us swap bandanas for blanket scarves. But here’s how to beat the winter blues: wearing blue (in the coolest way possible).

While the weather may limit your wardrobe, it can’t touch your beauty look. When it comes to cosmetics, you’ve got free reign to rock whatever style suits you, no matter the weather. The easiest way to express yourself while you’re stuck wearing that big parka all winter can be through your makeup and nails. Channel your inner ice queen and take charge of your style through one of our favorite trends: frosted metallics. Rose gold isn’t going anywhere, but it can make room for some new, cooler tones. These pale blue hues are a super chill way to slay all season.




Sometimes it’s not about what’s on your nail, it’s about what isn’t. While you’re bundling up in the freezing wind, you can still bare some skin through a nail design. Negative space nail art is a sleek, edgy look that’s taking this season by (snow) storm. The best part? You don’t even have to paint your whole nail!


The Design

Instead of painting your entire nail, just cover half of it diagonally from corner to corner. Think your nails are too short for nail art? Angled designs actually give the nail an elongating look. Better yet, you can’t even tell when it grows out because it’s clear at the bottom! You can do this design only using the brush in the bottle. But if you’re a perfectionist, feel free to use a teeny liner brush to make that perfect straight line. Clean up around your cuticles with a rectangular brush dipped in acetone.

The Color

Metallics go with everything, but blue metallics are a little more unexpected. Whether you’re into something more pale and subtle, or deep and muted, there’s a cool-tone shade for the cool-girl in you. Essie alone has two icy blue shades: Blue Rhapsody and Girly Grunge, so you’re sure to find your perfect match. Not so daring? Silver works just as well.



Thought blue eyeshadow was only for cartoons? Think again. Cold weather calls for bold colors, and you can wear them without going overboard. Paired with natural-toned face makeup, a piercing blue eye shimmer is the perfect accent.  It also comes in handy if you need to give someone an icy stare.


The Eyes

Start with a primer for the eyes (this photoshoot used the Urban Decay Eyeshadow Primer Potion - Original) to keep the color on throughout the day. After priming the eyelid, place some translucent powder underneath the eye. Pro-tip: This helpful trick makes sure any fall-out can be wiped away later.

Now it's time to start blending and adding in some color. But we’re actually going to start this blue by laying down a cool-toned brown shade first. Blending brown tones into the crease of the eye gives the illusion of larger eyes. Once the cool-toned brown shadow is blended in the crease of the eye, start to add by dabbing your medium icy blue shade to the center of the lid. Gently press the pigment from the shadow into the eye so that it effortlessly blends into the brown shade used earlier. Once covering the lid with this blue shadow, the base has now been established.

Moving in with the lightest blue icy shade within your pallet  (a white shadow will also work) place this color in the inner corner of the eye with a clean brush. The last step is to go back in with a darker/navy blue and blend this color into the outer crease—adding depth to the eye and helping to show the fading out of the blue color. Using a few different shades, blend the lighter colors on the inside corners of your eyes, and the darker ones on the outside. This technique gives your eyes extra dimension, making them really pop.

The Lips

Take any rosy mauve color in your collection and lightly tap this color onto the lips—providing some natural color. Then finish off the look with a clear gloss to make the lips look alive and photo ready!

The Products

For the eyes: Makeup Geek individual eyeshadows are perfect for mixing and matching your shades.  Blending the shadow creates a subtle halo around your eyes, and major wow-factor whenever you are close.

For the lips: Bite Beauty Matte Creme Lip Crayon in Glacé - rosy mauve.

For the face:

Concealer - Urban Decay Naked Weightless Concealer Complete Coverage

Blush - Nars in Torrid - coral with shimmer

Bronzer - Too Faced

Contour -Anastasia Beverly Hills

Models own bb cream


Nail Artist: Halle Butler

Makeup Artist: Taylor Colton

Talent: Lindsay Christie

Photographer: Annie Wu